- Aged lead
- A lead resold weeks or months after submission at a steep discount. The reason calls resume long after you filled out a form.
- Append (data append)
- Matching a record against other datasets to fill in fields it lacked — attaching a phone number to an email-only record, for example. How companies get details you never gave them.
- Co-registration (co-reg)
- One signup that enrolls you with several companies at once, usually through a bundled offer or pre-checked box. You never interacted with the other brands.
- Consent certificate
- Evidence that you agreed to be contacted, generated by a service like TrustedForm or Jornaya. Held by the buyer to defend against TCPA claims; never provided to you.
- Conversion rate
- The share of leads that become customers. Drives what a buyer will pay, and why speed of contact matters so much.
- Data broker
- A company that collects and sells personal information about people it has no direct relationship with. Four states — California, Texas, Oregon, and Vermont — require them to register, and those registries are public.
- Exclusive lead
- Sold to exactly one buyer. More expensive for the buyer; fewer calls for you.
- Lead
- A packaged record of a person who signaled buying intent — contact details, qualifying answers, submission context, and consent evidence.
- Lead generator (lead gen)
- A company whose product is leads rather than the service being advertised. Many quote comparison sites are lead generators that never sell insurance or loans themselves.
- List broker
- An intermediary who licenses or sells segmented lists — "homeowners aged 45–65 who requested quotes in the last 90 days."
- Non-exclusive / shared lead
- Sold to multiple buyers simultaneously. Cheaper per buyer, and the reason a single form produces several callers.
- Opt-in
- The recorded act of agreeing to be contacted. In practice, a checkbox or a submit button beneath a sentence naming unspecified "partners."
- Ping tree / ping post
- The real-time auction that offers your submission to buyers in priority order and resolves in under a second. Why the phone rings almost immediately.
- PPC lead
- A lead sourced from paid search advertising. Expensive to acquire, so buyers work them aggressively to recover cost.
- Prior express written consent
- The TCPA standard that permits autodialed marketing calls. The legal function of that fine print under the submit button.
- Suppression list
- The list of people who must not be contacted. Enforced only within the company holding it — it does not propagate to other buyers of the same lead.
- TCPA
- The Telephone Consumer Protection Act. Sets rules for marketing calls and texts, with statutory damages up to $500 per violation and $1,500 for willful violations, uncapped — the reason consent evidence is so valuable to buyers.
- Trigger lead
- A lead generated when your activity signals imminent intent — for example, a credit inquiry flagging you as mortgage-shopping. Often produces calls you find inexplicable.